At Peterson|Probst, we create more than strategies, campaigns and results. We build families. Friendships. Teams. Homes. Bicycles. Boats. Skills. Character. And we believe that the richness of our varied experiences helps us connect with the very real human beings who are your customers and prospects.


Joe Peterson is co-founder and lead strategist for Peterson Probst, a Minneapolis-based marketing performance agency that specializes in developing measurable solutions to marketing challenges.

Since 2006, Joe, his partner Tom Probst and their team of experienced marketing professionals have been solving marketing challenges for their clients by developing innovative and measurable strategies — and breakthrough creative — for clients from American Honda to Winnebago.

Joe began his career building loyalty programs for airlines. Not only did the experience take him around the world, it gave him deep insight into what moves people to take action. Analytical and entrepreneurial, Joe is interested in building strategies for his clients from the ground up, starting with a strong foundation of research and intelligence and ending with ways to move brands to new heights.