At Peterson|Probst, we create more than strategies, campaigns and results. We build families. Friendships. Teams. Homes. Bicycles. Boats. Skills. Character. And we believe that the richness of our varied experiences helps us connect with the very real human beings who are your customers and prospects.
Amy has two decades of experience as a business development, sales and marketing consultant delivering exceptional value to her clients. With a background in strategic marketing and branding for both B2B and B2C clients, Amy has worked with high-tech start-ups in Silicon Valley all the way up to Fortune 100 corporations on branding and marketing development.
As a multitasking mom, off-the-job Amy is referred to by some as “Mama Go-Go.” On-the-job Amy is our cheerleader, champion and Chief of Mission.
Bobbi is the consumate results-driven, strategic, energetic and resourceful marketing communications professional. She has extensive experience leading and working with cross-functional teams, bringing keen insights and customer perspective to integrated marketing programs that drive sales.
In her spare time, Bobbi enjoys reading (Game of Thrones series at the present), cross-stitching and working on her tan in the summertime.
Deb brings 20+ years as a project and fulfillment manager, including an astounding depth of experience managing the backend details of client programs. Deb and her team are responsible for smoothly fulfilling hundreds of thousands of consumer requests every year.
Fearless in the face of database intricacies, postal regulations and CAN-SPAM requirements, Deb rides herd over an assortment of animals and family members in her “spare time.”
Joe Peterson is co-founder and lead strategist for Peterson Probst, a Minneapolis-based marketing performance agency that specializes in developing measurable solutions to marketing challenges.
Since 2006, Joe, his partner Tom Probst and their team of experienced marketing professionals have been solving marketing challenges for their clients by developing innovative and measurable strategies — and breakthrough creative — for clients from American Honda to Winnebago.
Joe began his career building loyalty programs for airlines. Not only did the experience take him around the world, it gave him deep insight into what moves people to take action. Analytical and entrepreneurial, Joe is interested in building strategies for his clients from the ground up, starting with a strong foundation of research and intelligence and ending with ways to move brands to new heights.
Decades working in agencies in Minneapolis and Chicago have given Paul experience in just about every medium and almost any category you can think of. From branding to print and TV advertising to web design, Paul's got it covered. He likes to dig in and find solutions that exceed client expectations, are rewarding to the customer and have some fun in the process.
When he's not working hard, he's playing hard. You’ll find Paul outside — biking, snowshoeing, skating, skiing — no matter what the weather.
Shaye is a junior at the University of St. Thomas, where he's working on his major in Business Management and minor in Psychology. A multi-scholarship recipient, Shaye exemplifies the drive and dedication of the next generation of business leaders. In addition to his coursework and his work at Peterson|Probst, Shaye tutors at Highland Catholic School, and volunteers as the 9th grade coach for the AAU - Minnesota Heat traveling basketball team.
Tom Probst is creative director and co-founder of Peterson Probst, a Minneapolis-based performance marketing agency that specializes in developing measurable solutions to marketing challenges.
Since 2006, Tom, his partner Joe Peterson and their team of experienced marketing professionals have been developing measurable strategies — and creative that delivers — for clients from American Honda to Winnebago.
Tom is passionate about learning about his clients' businesses and finding the best way to solve their marketing challenges. He gives new meaning to the term “deep dive,” and comes back with ideas that turn prospects into customers and opportunities into successes.