“Half the money I spend on advertising is wasted.
The trouble is, I don’t know which half.”
  — John Wanamaker, 1838 — 1922

At Peterson|Probst, we specialize in developing measurable solutions to marketing challenges. One part branding advocates and one part spreadsheet junkies, we offer:

  • Seasoned marketing pros with agency and client-side experience — we'll get up to speed quickly on the business and marketing challenges you face.
  • Strategic thinkers who understand everything from research and positioning to how to identify your highest-value prospects.
  • Integrated marketers who deliver on-target connection strategies for today’s changing communications landscape.
  • Strong creative that connects, drives action, and propels your brand forward.
  • A relentless drive to measure, analyze and improve.

Peterson|Probst. More of what works.


Some other stuff we've done.


Tripled membership for the Honda Riders Club of America.

Recognized with Honda's Premier Partner award.

Animal Health

Introduced Purina Veterinary Diets into more than 13,000 veterinary clinics that previously carried only competitive products.

Launched a multi-million dollar rewards program for Pfizer Animal Health.

Increased inquiries and sales for Veterinary Pet Insurance by more than 2,000%.


Helped sell 11 million dollars’ worth of RVs with a single mailing.

Launched GM's first certified pre-owned vehicle program.

Financial Services

Helped $27 billion bank establish beachhead in the Twin Cities.

Repositioned $650 million financial planning firm.


Increased conversion to in-formulary prescriptions by more than 10% for UnitedHealth Group.

Spearheaded successful medical device launch for St. Jude Medical, including sales training materials, sales tool kit, digital and print campaign and trade show presence.

Revitalized sales for mature medical device with a successful trade show strategy targeting cardiac surgeons for St. Jude Medical.


Helped develop Delta’s Sky Miles program, including membership structure, supporting collateral, travel partners and more.

Launched the Asiana Airlines frequent flyer program in three languages — in less than three months.

Not to mention

Generated 50%+ response rates from expecting families for Target’s Lullaby Club.

Opened the door to thousands of industrial accounts for Red Wing Shoes.

Of course, we have much more experience in other industries and categories than we can list here. To learn more, please contact Amy Geiger.